Best CRM System for Real Estate in 2023

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Real estate is a rapidly evolving industry, and to stay ahead of the competition, realtors need powerful tools to manage their client relationships and marketing efforts. Customer Relationship Management (CRM) systems play a crucial role in helping real estate professionals streamline their processes, close more deals, and ultimately, grow their businesses. In this article, we’ll explore the best CRM system for real estate in 2023, considering each platform’s features, pricing, and overall value.

The Top Contenders

Based on our in-depth reviews and comparisons, the top CRM systems for real estate in 2023 include:

  1. GoHighlevel
  2. Keap
  3. Hubspot
  4. ActiveCampaign

Now let’s dive into the details of each CRM platform and discover what makes them stand out.

GoHighlevel: The All-in-One Solution

GoHighlevel has quickly become a popular choice among real estate professionals due to its extensive range of features and ease of use. With built-in marketing automation, sales pipeline management, and even website-building capabilities, it’s no wonder many consider it the ultimate GoHighlevel guide to real estate CRM success.

“GoHighlevel is more than just a CRM, it’s a complete marketing and sales solution designed for the modern real estate professional.”

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  • Some advanced features may have a steep learning curve

Keap: The Industry Veteran

As an industry veteran, Keap has long been a popular choice for realtors seeking a reliable and feature-rich CRM system. With robust automation, email marketing, and e-commerce capabilities, Keap provides a comprehensive solution for real estate businesses of all sizes.

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  • Established CRM with a strong track record in the industry
  • Comprehensive marketing and sales automation tools
  • Keap CRM review shows strong customer support


  • Higher pricing compared to newer CRM platforms

Hubspot: The User-Friendly Option

Hubspot is known for its user-friendly interface and comprehensive marketing, sales, and customer service tools. For real estate professionals seeking an all-in-one solution that’s easy to learn and use, Hubspot is a strong contender.

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  • Intuitive interface and easy-to-use tools
  • Hubspot features and benefits include a vast array of integrations
  • Free CRM option with paid plans for added features


  • Some features may be less robust than competitors.

ActiveCampaign: The Marketing Powerhouse

ActiveCampaign is a marketing automation and CRM platform quickly gaining popularity for its powerful features and flexibility. For real estate professionals who prioritize email marketing and advanced automation, ActiveCampaign is a strong

Best CRM System for Real Estate
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  • Advanced marketing automation and email marketing capabilities
  • ActiveCampaign review shows high satisfaction among users
  • Integration with popular real estate platforms


  • May be more suited for users with advanced marketing needs rather than CRM-focused businesses

Choosing the Right CRM for Your Real Estate Business

When selecting the best CRM system for your real estate business, it’s essential to consider your unique needs, budget, and overall goals. To help you make an informed decision, we’ve summarized the main advantages of CRM for real estate professionals below:

  • Streamlined processes: A CRM system enables you to automate repetitive tasks, saving time and effort.
  • Improved customer relationships: Keep track of client preferences, interactions, and other vital data to provide personalized service.
  • Increased sales: By managing your leads and nurturing them through the sales funnel, a CRM system can help you close more deals.
  • Collaboration: Share information among team members to ensure everyone is on the same page and working towards common goals.

To choose the best CRM platform for your real estate business, consider the following factors:

  1. Ease of use: How effortless is the platform to learn and use? Is it intuitive and user-friendly?
  2. Features: Does the CRM system offer the features you need to manage your real estate business effectively?
  3. Integrations: Can the CRM platform integrate with your existing tools, such as MLS systems and lead generation tools?
  4. Pricing: Is the CRM system within your budget? Are there different pricing options to choose from?
  5. Support: How responsive and helpful is the platform’s customer support team?

To further help you decide, explore our CRM system examples and CRM for small business resources.


The best CRM system for real estate in 2023 depends on your unique business needs, budget, and preferences. By considering the pros and cons of each platform and evaluating them based on your specific requirements, you can find the ideal CRM solution to help your real estate business thrive. As the industry continues to evolve, staying ahead of the competition by leveraging the power of CRM systems is essential for any successful real estate professional.

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