Best CRM for Non-Profits: Essential Features and Top Recommendations

best crm for non-profits

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Nonprofit organizations have unique needs when managing their operations, donors, and events. Customer relationship management (CRM) software is a powerful tool that can streamline processes and help nonprofits build strong relationships with stakeholders. With numerous CRM options available, it is crucial to identify the best CRM platforms specifically designed for the nonprofit sector.

These CRM solutions typically offer features such as donor and volunteer management, event planning, fundraising tools, and reporting capabilities tailored to the unique needs of nonprofit organizations. By selecting the right CRM, nonprofits can save time, improve donor communication, and achieve their goals more efficiently.

Some of the top CRM platforms for nonprofits include Little Green Light, Bloomerang, and Neon One. Each platform offers varying features and pricing structures, so assessing each option’s suitability for your organization’s specific needs and budget is essential.

Understanding Nonprofit CRM

Customer Relationship Management (CRM) systems are essential for organizations of all sizes and industries, including nonprofits. A nonprofit CRM is specifically designed to cater to nonprofit organizations’ unique needs and requirements. It helps them manage and streamline their fundraising, donor management, and volunteer coordination efforts. In this section, we’ll explore what a CRM for nonprofits is and how it can benefit these organizations.

What Is a CRM for Nonprofits?

A CRM for nonprofits is a software solution that assists nonprofit organizations in managing their relationships with donors, volunteers, and other stakeholders. The primary goal of a nonprofit CRM is to centralize all relevant data in one place, allowing organizations to track donor interactions, manage fundraising campaigns, and coordinate volunteer efforts more effectively.

Nonprofit CRM systems often come with various features tailored to the needs of charities and other nonprofits. Some of these features include:

  • Donor management: Track donor profiles, giving history, preferences, and communications.
  • Fundraising tools: Create and manage fundraising campaigns, process donations, and monitor progress towards goals.
  • Event management: Organize fundraising events, track attendance, and manage event logistics.
  • Email marketing and communication: Create and send targeted email campaigns to donors and volunteers.
  • Volunteer management: Coordinate volunteer schedules, track time commitments, and communicate with volunteers.
  • Reporting and analytics: Generate comprehensive reports on donor trends, fundraising success, and volunteer engagement.

Organizations can better manage their resources and relationships by utilizing a dedicated CRM for nonprofits, ultimately improving their ability to serve their communities and achieve their mission-driven goals.

Key Features of the Best CRM for Nonprofits

When searching for the ideal CRM for your nonprofit organization, several indispensable features exist. This section outlines the key aspects to look for in the best CRM solutions specific to nonprofit needs.

Fundraising Tools

A CRM for nonprofits should offer a comprehensive suite of fundraising tools, including customizable donation pages and forms, event management, and peer-to-peer fundraising capabilities. These features facilitate diverse fundraising initiatives and enable organizations to expand their donor base.

Donor Management

Effective donor management is crucial for any nonprofit. A top-notch CRM will include features such as contact management, donor profiles, giving history, and segmentation options, allowing organizations to understand better and target their donors.

Marketing Automation

The best nonprofit CRMs will also provide marketing automation features that automate email follow-ups, nurturing campaigns, and segmentation tasks. This automation increases efficiency and enables nonprofits to focus on their mission.

Email Marketing

Email marketing is a significant component of a nonprofit’s outreach strategy. The best CRM solutions should integrate with leading email marketing platforms such as Constant Contact or MailChimp and offer features like customizable templates and tracking tools.

Social Media Integration

An effective CRM for nonprofits should incorporate seamless social media integration to enhance marketing efforts and donor engagement. This feature may include automatic posting to various platforms, donation campaigns, and tracking tools that help organizations measure the impact of their online presence.

Payment Processing

Payment processing is a vital aspect of a CRM for nonprofits, as it should support various types of donations, including one-time gifts, recurring donations, and event registration fees. The platform should also include secure third-party integrations to ensure smooth transactions.

Volunteer Management

In a CRM for nonprofit organizations, volunteer management is essential. This feature allows organizations to manage volunteers, schedule shifts, track hours, and communicate with their teams, resulting in streamlined operations.

Reporting and Analytics

Lastly, the best nonprofit CRMs offer robust reporting and analytics capabilities. Predesigned and custom reporting features help nonprofits evaluate their fundraising efforts, donor engagement, and overall impact, allowing them to make informed decisions for optimizing their operations.

Pricing and Plans for Nonprofit CRM

Affordable Options

Many affordable CRM options are available for nonprofits, catering to organizations of all sizes. For instance, Kindful offers a pricing plan starting at $100 per month for 1,000 contacts, $200 per month for 5,000 contacts, and $300 for 12,000 contacts. Another option, Bloomerang, ranges from $99 per month (0-1,000 contacts) to $499 per month (25,000 – 40,000 contacts), with custom pricing available for over 40,000 contacts.

For smaller organizations, Neon One’s Essentials plan starts at $99 per month, providing key features such as donor management, contact management, task management, and fundraising tools.

Free CRM Solutions

There are also CRM solutions that offer free options for nonprofits with limited contacts. For example, Bloomerang has a free version for organizations with up to 250 contacts. Those requiring slightly more connections offer additional plans at $19 per month (up to 500 contacts) and $59 per month for 750 contacts.

It’s essential for nonprofits to carefully evaluate their current and future needs carefully when deciding on a CRM solution. Various pricing plans and free options allow organizations to choose the best fit for their requirements and budget.

Top CRM Software for Nonprofits

Nonprofit organizations require effective customer relationship management (CRM) software to manage donor relationships, streamline fundraising efforts, and achieve their goals. The following are some of the best CRM options for nonprofit organizations, each offering unique features and benefits to cater to different needs and preferences.

Salesforce for Nonprofits

Salesforce for Nonprofits is a robust CRM platform offering various fundraising, program management, and donor engagement tools. It provides a complete view of donors, volunteers, and beneficiaries, helping organizations to build stronger relationships and cultivate support. Features include event management, grant tracking, and customizable reports to monitor performance.


Kindful is a popular CRM software for nonprofits focusing on fundraising features, offering tools such as donation pages and forms. It is part of the larger Bloomerang platform, providing an all-in-one solution for donor management and campaign tracking. Kindful’s headquarters are located in Nashville, Tennessee.


DonorPerfect is a comprehensive CRM solution for nonprofits, offering donor management, fundraising, event registration, and more. Its robust reporting and communication tools help organizations to make data-driven decisions and elevate their fundraising efforts—donorPerfect features customizable forms, email marketing, and seamless integrations with third-party tools like PayPal and QuickBooks.

Salsa CRM

Salsa CRM is a powerful and user-friendly platform providing nonprofits with donor management, fundraising, and marketing tools. It includes features like online donation processing, event registration, and email marketing to help organizations engage in targeted, effective campaigns. Salsa CRM also offers extensive reporting and analytics capabilities to track performance and make informed decisions.

Neon CRM

Neon CRM is a cloud-based nonprofit CRM software that offers donor management, membership, event planning tools, and integrations with popular online platforms like Mailchimp and QuickBooks. It is designed to help organizations streamline their processes and save time on administrative tasks.

Neon CRM’s responsive interface and customizable reporting make it an excellent option for nonprofits seeking a versatile and efficient solution.


Bloomerang is an all-in-one CRM platform focusing on donor management, retention, and engagement. It offers features such as online donation forms, email marketing, event registration, and tools to track donor interactions and measure overall performance. Bloomerang’s unique approach to donor management emphasizes relationship-building and long-term support for nonprofit organizations.

Integration Capabilities

An essential feature of the best CRM for nonprofits is the ability to integrate with other tools and platforms that organizations use daily. Integrations enable seamless data transfer, optimize processes, and improve overall efficiency. This section discusses some popular integrations that work well with nonprofit CRMs.

Firstly, contact management plays a central role in nonprofit CRMs, as maintaining and nurturing relationships with donors, volunteers, and supporters is crucial. Many CRMs offer integration with robust contact management solutions like MailChimp, ensuring that communication with stakeholders remains smooth and targeted.

Another popular integration for nonprofit CRMs comes in the form of accounting software. QuickBooks Online, for example, is often used by organizations to manage their finances. A CRM like Little Green Light integrates with QuickBooks Online, enabling nonprofits to simplify their financial record-keeping and report-generation processes.

Additionally, a CRM should allow organizations to connect with payment processing platforms such as PayPal and Stripe. This integration helps nonprofits streamline the donor experience, making the donation process smoother and more manageable for both the organization and the supporters.

To evaluate whether particular CRM integration capabilities align with a nonprofit’s needs, it’s imperative to request a full list of integrations from vendors or explore their integration ecosystems online. Organizations can also request demos to assess the CRM’s ease of use and compatibility with their existing tools and platforms.

Advantages of Using Nonprofit CRM Software

Nonprofit CRM software offers several advantages to organizations looking to improve their donor relations, streamline marketing campaigns, and increase project management efficiency. In this section, we will discuss the benefits of using a CRM system specifically designed for nonprofit organizations.

Improved Donor Relationships

CRM software empowers nonprofits to build and maintain strong relationships with their donors by providing a centralized data management platform. Access to detailed information about the donors, such as their donation history, preferences, and communication preferences, can help organizations tailor their outreach efforts and foster long-lasting connections. This, in turn, can lead to increased donor loyalty and, ultimately, a higher likelihood of receiving regular donations.

Streamlined Marketing Campaigns

Another advantage of using a nonprofit CRM is the ability to streamline marketing campaigns through automation. CRM platforms generally offer tools that can help nonprofits plan, execute, and track the effectiveness of their campaigns. This allows organizations to quickly identify successful strategies, fine-tune their efforts, and allocate resources more efficiently.

Moreover, integrating CRM with other applications, such as email marketing platforms, can further enhance their outreach efforts by automating personalized messages and segmenting audience groups based on specific criteria.

Efficient Project Management

A nonprofit CRM can also significantly improve project management within an organization. By providing a centralized system where users can track project progress, communicate with team members, and monitor deadlines, CRM software can help organizations better manage their resources and stay on top of their tasks.

Additionally, advanced reporting features can enable nonprofits to monitor key performance indicators (KPIs) and make data-driven decisions when planning and executing projects. This can lead to more efficient project management and an overall improvement in the nonprofit organization’s performance.

Choosing the Right CRM for Your Nonprofit

Finding the best CRM solution for your nonprofit organization involves several crucial steps: assessing your needs, considering pricing and features, and evaluating customer support. This section will provide insights into each of these factors, ensuring you make the right choice that empowers your nonprofit.

Assessing Your Needs

Before diving into CRM options, it’s essential to identify your organization’s needs. Consider your nonprofit’s primary goals and daily activities, as these will influence your required CRM feature. Some key factors to consider include:

  • Fundraising strategies
  • Volunteer management
  • Membership management
  • Communication tools
  • Data storage and analysis

By understanding your organization’s operations, you can better prioritize CRM requirements and select a solution that helps meet your goals.

Considering Pricing and Features

Pricing is a significant factor for nonprofits, so you weigh the costs against the benefits of the CRM’s features. Many CRM platforms cater to nonprofits and offer specialized tools, such as EveryAction and Bloomerang. It’s essential to assess whether a CRM solution offers the requisite features to support your organization’s growth.

Pay attention to cloud-based solutions, as these can often save costs and offer ease of access for all staff members. Clients can easily access and input data and collaborate in a streamlined fashion, thanks to cloud technology.

Evaluating Customer Support

Another crucial aspect of choosing a CRM is evaluating the level of customer support the software company provides. Nonprofits may have limited tech-savvy resources, and a reliable support team can save time and frustration. Inquire with potential CRM providers about their customer support offerings and read reviews to ensure they meet your organization’s standards.

Remember, investing in the right CRM solution can significantly impact your nonprofit’s efficiency, fundraising, and team collaboration. By assessing your needs, considering pricing and features, and evaluating customer support, you’ll be well-equipped to make an informed decision for your organization.

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