Clickfunnels Vs. Gohighlevel: A Comprehensive Platform Comparison

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In online marketing, choosing the right platform for building sales funnels and managing your business can make a significant difference. Two popular options in this competitive landscape are ClickFunnels and GoHighLevel. Each platform offers its own set of unique features that cater to different business needs, leaving potential users struggling to make a decision.

ClickFunnels is renowned for its ease of use and streamlined interface, making it an excellent choice for those looking to create high-converting landing pages, sales pages, and order forms with minimal effort.

On the other hand, GoHighLevel boasts a more comprehensive set of features tailored towards agencies and teams, providing a complete all-in-one solution for marketing agencies that require more than just a funnel builder.

When comparing these two platforms, it’s essential to consider factors such as pricing, user experience, and the specific needs of your business. For instance, both ClickFunnels and GoHighLevel offer plans starting at $97 per month, with more advanced options available for those needing additional features and capabilities.

By examining the details and weighing the pros and cons, you can make a well-informed decision regarding the most suitable platform for your online marketing endeavors.

Overview of Clickfunnels and Gohighlevel

Clickfunnels and Gohighlevel are popular platforms that offer businesses the ability to create landing pages and sales funnels. Although they share some similarities, they serve unique purposes and provide different features.

Clickfunnels is primarily a funnel builder designed to help businesses generate leads, increase sales, and optimize profits. It streamlines the process of creating landing pages and managing marketing campaigns, making it a top choice for entrepreneurs and small-to-medium-sized businesses.

In contrast, Gohighlevel focuses more on CRM (Customer Relationship Management) and offering solutions for digital agencies. It provides a more comprehensive suite of tools, including a CRM, calendar/appointment setting app, and white-label features. These tools make this platform ideal for agencies and businesses with a larger team.

When it comes to landing pages and sales funnels, both platforms offer robust options. ClickFunnels emphasizes ease of use and a straightforward approach to sales funnels, while Gohighlevel allows for more customization and control over the design, including adding custom code or tracking.

Gohighlevel dashboard
GoHighLevel Dashboard

Email marketing is another important aspect for online businesses—both ClickFunnels and Gohighlevel support email marketing, allowing users to collect customer information and create nurturing campaigns. The platforms provide necessary tools for building websites and funnels that help businesses grow their email lists and improve customer engagement.

Users may find that ClickFunnels has a cleaner interface and is easier to learn, while Gohighlevel offers more agency-focused features for a comprehensive business solution.

Features Comparison

Landing Page and Sales Funnel Builders

Both ClickFunnels and GoHighLevel offer landing page and sales funnel builders that are focused on converting your website visitors into leads and paying customers. The platforms offer drag-and-drop builders, making it easy for non-technical users to create custom designs without coding knowledge.

Email Marketing and Automation

ClickFunnels and GoHighLevel offer users automated email marketing, helping businesses engage customers and increase conversions with minimal effort. They also offer customizable email templates tailored to your unique brand, streamlining the process of creating and sending targeted email campaigns.

Integrations and Analytics

Both platforms have a range of integrations available, allowing you to connect your marketing and sales tools for seamless data sharing and operations. These platforms also provide analytics to help you understand the performance of your campaigns and sales funnels, allowing you to make data-driven decisions for optimization.

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Templates and Website Builders

ClickFunnels and GoHighLevel offer pre-built templates for their landing pages, sales funnels, and websites, making it easy to get started with visually appealing designs. Their drag-and-drop website builders enable users to create and customize websites without needing advanced technical skills.

E-Commerce and Membership Sites

ClickFunnels is widely recognized for its ability to help businesses build and manage membership sites and digital products. GoHighLevel also supports e-commerce capabilities, allowing users to sell their products and services directly from the platform.

Mobile App and SMS Marketing

GoHighLevel offers a dedicated mobile app, enabling agency owners and marketers to manage their campaigns on the go. Additionally, both platforms support SMS marketing, allowing you to send targeted text messages to your audience and more directly engage with customers.

Calendars and Pipeline Management

GoHighLevel has calendar and appointment scheduling features, allowing businesses to manage bookings and appointments directly from the platform. Additionally, they offer a CRM that supports pipeline management, helping you keep track of your leads and customer interactions throughout the sales process.

Reputation Management and Call Tracking

One unique feature of GoHighLevel is reputation management, allowing businesses to monitor and respond to customer reviews and feedback. Additionally, their platform supports call tracking, giving you insights into the effectiveness of your marketing campaigns and helping you optimize your advertising spend.

Pricing and Plans

When comparing ClickFunnels and GoHighLevel, it is essential to consider their pricing and plans, as they offer different options to cater to various needs.

ClickFunnels Plans

ClickFunnels has three main pricing plans:

  • Basic Plan: Priced at $97 per month, this plan includes essential funnel-building tools and limited features.
  • Platinum Plan: At $297 per month, this plan offers a more extensive range of advanced features, such as the email marketing tool Actionetics, which is only available in this tier.
  • TwoCommaClub Plan: Designed for entrepreneurs who have made over $1,000,000, this plan costs $2,697 monthly and includes a comprehensive set of tools to scale successful businesses.

GoHighLevel Plans

GoHighLevel has two primary pricing plans:

  • Agency Starter: This plan costs $97 per month and offers a good starting point for smaller agencies, providing basic features such as CRM and appointment setting.
  • Agency Unlimited: For $297 per month, this plan unlocks more advanced features, like white-labeling and custom branding, which can be beneficial for SaaS businesses and agencies serving multiple clients.

The choice between ClickFunnels and GoHighLevel depends on a business or agency’s specific needs and goals. With different pricing structures and features available, it is essential to understand which platform can best help achieve desired results.

Clickfunnels Vs. Gohighlevel
GoHighLevel Calendar

Ease of Use

One crucial factor to consider when comparing ClickFunnels and GoHighLevel is the ease of use for each platform. An intuitive and easy-to-use interface is crucial for users to create and manage their marketing campaigns quickly.

ClickFunnels is known for its user-friendly interface, offering a drag-and-drop editor, making creating sales funnels fast and simple. Furthermore, the platform is designed to be easy to understand, allowing users to focus on developing high-converting funnels rather than learning to navigate complex software (source).

GoHighLevel, on the other hand, has a more comprehensive feature set which can initially be overwhelming for some users. Despite this, the platform still aims to be easy to use by providing built-in workflow templates and automation for multiple channels, such as SMS, emails, calls, messenger, and voicemail (source). This allows users to set up marketing campaigns across numerous channels efficiently.

In conclusion, ClickFunnels stands out for its intuitive, fast, and easy-to-use interface. At the same time, GoHighLevel offers more advanced features tailored for users willing to invest time in learning the platform. Each platform caters to user needs and preferences, offering workflow efficiencies that streamline the marketing process.

Pros and Cons

Both Clickfunnels and GoHighLevel have their unique advantages and drawbacks. Comparing these platforms can help potential users decide which suits their needs best.


  • GoHighLevel has more extensive automation capabilities, allowing users to develop automated marketing campaigns in five channels: SMS, emails, calls, messenger, and voicemail.
  • Clickfunnels is known for its ease of use and simplicity, making it an excellent choice for beginners who might not have extensive technical know-how.
  • GoHighLevel offers full white-labeling options, enabling users to brand the platform and its mobile app with a custom domain, logo, and company colors. These can be resold to customers for a monthly subscription.
  • Clickfunnels provides a two-month discount for annual payments in advance, reducing long-term users’ costs.


  • Clickfunnels focuses primarily on funnels, limiting its capabilities compared to GoHighLevel, which offers a broader range of marketing tools and features.
  • GoHighLevel does not offer a discount for annual payments, unlike Clickfunnels, which may be a drawback for users looking for the best value for long-term commitment.
  • While GoHighLevel offers more extensive functionality, it may come with a steeper learning curve and be overwhelming for some users new to marketing automation.

Target Audience

When comparing ClickFunnels and GoHighLevel, it’s essential to understand their target audiences. While both platforms offer marketing tools and resources, they are designed to cater to different users.

ClickFunnels primarily targets entrepreneurs and small businesses who want to build sales funnels and convert leads. As an all-in-one marketing solution, ClickFunnels simplifies creating and managing sales funnels, making it easier for users with little to no technical experience. Users can quickly design and launch landing pages, create email marketing campaigns, and track their success with built-in analytics tools.

Its user-friendly interface and simplicity make ClickFunnels a popular choice for entrepreneurs and small businesses looking to boost their online presence and sales.

GoHighLevel, on the other hand, aims at marketing agencies and larger teams that require more advanced and customized solutions. With a broader feature set, GoHighLevel offers a variety of agency-specific tools such as white-labeling, team collaboration, client management, and more. These features enable marketing agencies to manage multiple clients and grow their businesses efficiently.

Additionally, GoHighLevel’s platform supports automation across multiple marketing channels, including SMS, emails, calls, messenger, and voicemail, providing a more comprehensive approach to marketing campaigns.

Both platforms have their strengths and cater to specific audiences. While ClickFunnels is designed for entrepreneurs and small businesses looking to build sales funnels easily, GoHighLevel is more suitable for marketing agencies that need a more comprehensive array of features and customizable options to manage multiple clients and run complex, multi-channel campaigns.

Customer Support and Resources

When comparing ClickFunnels and GoHighLevel, it is essential to consider the customer support and resources available to users.

ClickFunnels provides chat support, allowing users to access assistance quickly and efficiently. While ClickFunnels does offer courses and training, these resources are limited in their basic plans, and users can only have one sub-user (Supplygem).

On the other hand, GoHighLevel focuses on a more comprehensive approach to customer support and resources. They offer automated marketing in five channels: SMS, emails, calls, messenger, and voicemail (Ambition Yard). This combination of features allows users to develop more advanced and diverse marketing campaigns.

Both platforms have their advantages and drawbacks when it comes to customer support and resources. ClickFunnels offers a more streamlined and accessible experience, while GoHighLevel provides a broader range of tools and options for users to explore and grow their businesses. Understanding the differences between these two platforms allows one to make a well-informed decision based on their specific needs and priorities.

Real-Life Applications

Both ClickFunnels and GoHighLevel can be effectively utilized in various real-life applications to help businesses achieve their marketing goals. Some primary use cases include lead generation, creating follow-up funnels, and designing follow-up campaigns.

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Lead Generation

ClickFunnels and GoHighLevel can be powerful tools for generating leads. ClickFunnels provides a simple drag-and-drop interface for designing landing pages and opt-in forms, making it easy for businesses to capture visitor information. In contrast, GoHighLevel focuses on multi-channel communications, offering businesses the ability to generate leads through SMS, email, calls, messenger, and voicemail.

Follow-up Funnels

ClickFunnels and GoHighLevel both support the creation of follow-up funnels, which are essential for nurturing leads and converting them into customers. ClickFunnels users can leverage the platform’s pre-built templates and integrations, while GoHighLevel offers more advanced customization options for those looking to tailor their funnels to specific business needs (Freedom Bound Business).

Follow-up Campaigns

Effective follow-up campaigns are critical to keeping leads engaged and driving sales. With ClickFunnels, users can set up automated email marketing campaigns to maintain communication with potential customers. GoHighLevel goes a step further by offering the ability to develop automated marketing across five different channels: SMS, emails, calls, messenger, and voicemail.

Ultimately, both ClickFunnels and GoHighLevel offer versatile and powerful platforms for businesses to streamline lead generation, create follow-up funnels, and design targeted follow-up campaigns, making them invaluable tools in digital marketing.


When comparing ClickFunnels and GoHighLevel, it’s essential to consider the specific needs of your business or agency. ClickFunnels offers a user-friendly interface and focuses primarily on creating high-converting sales funnels, making it easier for individuals and businesses to setup their online marketing campaigns. On the other hand, GoHighLevel caters to a broader audience, including agencies, with its extensive list of features, and a primary focus on providing unlimited plans for growth.

Regarding pricing, both the ClickFunnels basic and GoHighLevel Agency Starter plans cost $97.00 per month with middle-ranged Platinum and Agency Unlimited plans at $297.00 per month. However, it’s crucial to consider the limitations of each platform’s packages. GoHighLevel offers more flexibility, especially for agencies managing multiple clients, while ClickFunnels may require upgrading and additional purchases as the business grows.

In conclusion, both ClickFunnels and GoHighLevel offer valuable tools for online marketing and generating leads, but the best choice ultimately depends on the specific requirements and goals of your business or agency. Carefully evaluate the features, pricing, and scalability of each platform to make an informed decision that best aligns with your objectives.

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