In this Getresponse review, we take a look at the leading email marketing solution on the market today and review the Pros and Cons of the software. Is this software right for your business? Let’s find out!
What exactly is Getresponse?
- Does it have all the performance you require for your email marketing campaigns?
- Is the pricing reasonable?
- How does Getrespnonse compare with the other leading email marketing options, like Aweber and MailChimp?
- Can Getresponse replace my existing CRM tool?
- What is The Autofunnel?
- Is Getresponse easy to work with?
Keep reading to get your questions answered; I will summarize the pros and cons of Getresponse as I see it. If you think the review is beneficial, please do not hesitate to share, or leave a comment!
Let’s begin with a basic summary of the product.
Getresponse is an email marketing app that enables you to:
- Develop a subscriber list and capture data
- Create newsletters that can be sent out to the customers on your mailing list
- Automate your emails to subscribers by the use of ‘autoresponders.’
- View and analyze stats related to your email marketing campaigns– open percentage, click-through rate, shares, and more.
Check out MORE ABOUT Getresponse BELOW
Recently, Getresponse features have developed further, to the point where it is becoming more of an ‘all-in-one’ marketing tool.
In addition to the popular email autoresponder, other features include webinar hosting, landing pages, automated sales funnels, and CRM functionality.
Getresponse was established in1998 and according to the company, 350,000 people and services use the platform for their email marketing and other services provided by the platform.
There are 4 Getresponse plans
- Basic – starting at $15 each month to send out an endless variety of e-mails to up to 1,000 customers.
- Plus – starting at $49 monthly for up to 1,000 customers.
- Expert – starting at $99 monthly for up to 1,000 customers.
- Business – starting at $1,199 monthly for lists surpassing 100,000.
As you add more subscribers to your mail list, the costs will increase. At the top range, you can expect to pay $450, $499, or $580 per month on the ‘Basic,’ ‘Plus’ and ‘Expert’ plans.
The “Business” plans pricing depends on list size, if you’re interested in the “Business” plan, you’ll have to contact Getresponse to discuss pricing.
Significant discounts are available if you pay in advance for 12 or 24 months of service (18% and 30% respectively).
Different Features Between Plans
All the Getresponse plans cover the email marketing fundamentals you would expect– core features consist of:
- The capability to import, grow, and host an email database.
- Automation Builder
- Access to 220 templates.
- Autoresponder performance.
- Responsive e-mail forms.
- Split testing.
- In-depth reporting.
- RSS/ blog to-email functionality.
- Thorough division choices.
- Social sharing tools.
There are several differences between the ‘Basic,’ ‘Plus,” and ‘Professional’ plans. Still, for me, the crucial ones are below (we discuss them all in-depth later in the review):
- Automation builder – perhaps Getresponse’s standout feature, the automation option permits you to construct complicated autoresponder sequences based on user behavior. This feature is only available on the ‘Expert’ plan or higher.
- Autofunnel– Getresponse’s tools and templates for building automatic sales funnels are just available on the ‘Plus’ plans or higher.
- CRM– Getresponse supplies a (rather basic) customer relationship manager tool on the ‘Plus’ plan or higher.
- Webinars– this option is not available on the ‘Basic’ plan. The ‘Plus,’ ‘Professional’ and ‘Enterprise’ plans begin at 100, 300, and 500, respectively.
- Users– you can have one user account on the ‘Basic’ plan; by contrast, you get three on ‘Plus,’ five on ‘Professional,’ and ten on ‘Business.’
- E-commerce – you receive the full set of Getresponse e-commerce tools (which permit you to sell items)on the Plus plan or higher.
How Does Getresponse pricing compare to that of its competitors?
The Getresponse basic plan is less expensive than those offered by competitors, especially if you have a large number of email addresses on your database.
For instance, if you have a subscriber list between 9,000 and 10,000 and you want to send out an unlimited number of e-mails per month, you’ll find that hosting it on the ‘Basic’ Getresponse plan costs $65 monthly.
Competitor Monthly Cost Comparison:
- $ 4 per month less expensive than Aweber.
- $ 10 per month more affordable than Mailchimp.
- $ 24 per month cheaper than Campaign Monitor.
( The above figures all refer to entry-level plans).
The only comparable service that can be found to be more affordable is Mad Mimi, which charges $42 each month to host as many as 10,000 contacts. The functionality supplied by this service is nowhere near as extensive as that offered by other platforms.
It’s worth pointing out that Mailchimp provides tighter price bands, depending on the size of your list, it may occasionally be a cheaper option than Getresponse. However, Mailchimp’s features on its entry-level plan are not on par with Getresponse.
At the Basic level, Getresponse rates are still very competitive – you can host 1,000 e-mail addresses for $15 a month, compared to $29 with Aweber; and $29 on Campaign Monitor.
Mailchimp’s month-to-month fee for hosting 500 to 1,000 subscribers is $19.99, and Mad Mimi supplies a somewhat cheaper, if less practical, offering at $12 per month to host up to 1,000 subscribers.
Some things you should understand about competitor rates
Competitors, notably Mailchimp, provide free features for users with a small number of subscribers. These services are limited compared to the paid version.
- MailChimp charges for subscribed and unsubscribed contacts– Getresponse only charges you for your subscribers.
- If you are prepared to pay in advance for 1 or 2 years, you can get significant discounts that the other rivals do not offer.
The bottom line is that Getresponse is quite competitive in pricing. However, what about features?
Key Getresponse features
By contrast with other email marketing tools, Getresponse’s feature set is one of the most comprehensive offered. Not only does Getresponse provide all the essential email tools, list hosting, page templates, autoresponders, analytics, and more.
Getresponse has recently been broadening its services to the point where they have become an all in one marketing platform.
The concern is whether all this makes the product a jack of all trades and master of none– so let’s drill down into its essential functions.
Autoresponders are e-newsletters that are sent out to subscribers at specified time intervals. The autoresponder can be scheduled to continuously send emails to your list, this is a fantastic tool for remarketing.
Getresponse’s autoresponder is an essential selling feature – the software provides the most comprehensive functions available on the market. You can send either time-based or action-based messages, and these instances can be triggered by subscriber’s actions.
- Memberships to specific lists.
- Modifications in contact preferences.
- Completed deals/ objectives.
- Modifications in user information.
Just recently, Getresponse introduced a brand-new version of their new autoresponder functionality, called ‘Marketing Automation. This feature permits you to create action-based workflows by utilizing a drag and drop editor.
You create an ‘automation flowchart’ that directs Getresponse on what to do if a user opens an email, clicks on a link, and various other actions.
This capability goes beyond what has been offered by other autoresponders. It allows you to develop a user journey that can be set up to your business requirements. For a fast summary, I ‘d suggest taking a look at Getresponse’s video introduction for Marketing Automation, listed below.
It’s important to note, nevertheless, that this feature is only available on the more costly plan – ‘Plus’ or higher. It is too bad it is not offered in all levels as the marketing automation is, in my opinion, the best aspect of Getresponse.
Getresponse provides a nice variety of analytics and reporting options. You get all the essentials, open rate, click-through rate, unsubscribes and so on — but in addition to that, some cool reporting features are worth mention, notably:
- one-click segmentation: the tool to determine subscribers that did not engage with a newsletter; in this case, you segment them from the list and modify your newsletter and resend.
- Timed metrics: You can find out precisely when the majority of your customers act on your e-mails and schedule your future mailouts based on these details.
- Email ROI: Including tracking code in your post-sales page on your website, you can learn how effective (or not!) your email campaigns are in driving sales. This allows you to calculate your email campaign ROI.
- User information– you can click among your subscribers and see where they registered from, location and the emails they’ve opened in the past.
- newsletter performance– you can compare the efficiency of 2 newsletters side-by-side.
MailChimp and Aweber use comparable reporting (especially around sales tracking) however; Getresponse’s reporting tool is among the best out there.
Getresponse’s analytics area.
Another Getresponse feature that makes it stand apart is its split-testing functionality. The split testing is more thorough than that provided by other competitors since it allows you to test up to 5 different messages against each other.
By contrast, Campaign Display allows you to evaluate two messages versus one another.
MailChimp allows testing of three messages on its less expensive plan. More testing is available on the ‘Premium’ plan; However, this is a very expensive option, starting at $299 each month to host 500 emails.
- Aweber enables you to split-test three 3.
- Mad Mimi does not provide split testing.
So, if split testing is essential to your business, Getresponse is a great option. The only negative thing I ‘d say about split testing with Getresponse is that it can be tough to find the performance stats. You have to try to find the ‘circulation settings’ link when you’re creating a newsletter.
Getresponse newsletter templates.
I would give Getresponse a ‘B+’ on design templates. On the plus side, there are many design templates to choose from, over 200, and they exist in easy-to-understand categories, so it’s easy to find a great starting point for a newsletter and saves a lot of precious time.
The design templates are also really tweakable– you can alter font styles, layouts, and images fast using the edit tools. There is nothing to stop you from creating your HTML e-mail template and importing the code for it.
Although the quality is good, and there are a few stand-out design templates, the variety is arguably not up to par with those used by competitors.
Another thing worth pointing out regarding Getresponse’s templates is that the series of RSS-to-email applications alternatives are not substantial (only 11 models are available – well short of the 200+ offered for the newsletters!).
Of course, if you’re satisfied with the templates supplied by Getresponse, there’s the option of purchasing a template from a third-party provider (or coding your own).
Examples of Getresponse design templates
Responsive email designs.
Getresponse has been ahead of its competitors for quite some time with its responsive email performance, which instantly adjusts your newsletter’s template so that if a user reads it on a mobile phone, the design and typefaces will be optimized for the mobile device.
The majority of competitors have caught up on this, and offer responsive e-mail templates. Still, I’d argue that Getresponse is better than similar products when it pertains to showing a responsive preview of your newsletter.
You hit the ‘mobile sneak peek’ button to get an instantaneous photo of what your email looks like on a smart device (see image right).
Not only this, however, but you can also ‘flip’ the mobile phone preview around to view in portrait or landscape mode.
An example of ‘mobile sneak peek’ in Getresponse.
Nevertheless, it’s not all great news when it comes to design template behavior on mobile phones, much of Getresponse’s design templates are not showing correctly in the Gmail mobile app (both Android and iOS).
In many cases, a non-responsive image is presented, and in others, thumbnails are not displaying correctly.
Web fonts in Getresponse.
Something I ‘d like to see added to Getresponse is support for web font styles, as things stand, just the normal ‘web-safe fonts’ can be utilized (Arial, Times New Roman, Georgia, Trebuchet, etc.) in newsletters created with Getresponse.
This leads to e-mails displaying more consistently throughout email programs but can lead to newsletters looking a bit duller than they otherwise could.
It would be great, provided that e-mail customers’ increasing support for web fonts, to see Getresponse allow users to incorporate them into their HTML emails.
Some competing products now permit usage of a restricted number of web fonts, so it would be great to see this feature added to Getresponse.
( MailChimp and Campaign Monitor are two examples that help with web typeface used, the typefaces included in Mailchimp are really uninteresting, to the point where you may want to utilize the websafe ones!).
Landing page creator.
An online ad campaign that utilizes landing pages will normally produce more leads, instead of just directing individuals to a (cluttered!) website, they point users to appealing ‘capture pages’ consisting of clear info and a clean, properly designed information.
Getresponse offers something very beneficial in this regard that much of its competitors do not: a landing page developer (and one that’s mobile-friendly).
Not only can it be utilized to construct capture pages, but you can also test the conversion rate of these pages versus each other in real-time, and roll out the best performing one.
Services like Campaign Monitor and Aweber require you to utilize a third-party landing page tool like Unbounce & Instapage to achieve similar results; Mailchimp recently presented some landing page functionality, but it is yet to be as advanced at Getresponse’s.
Getresponse’s Landing Page Developer works, however, to get the fully-featured variation, you need to be in among the more expensive plans. And, Getresponse’s landing page is offered on all plans.
Given that leading landing page tools, Unbounce and Instapage cost $99 and $129 each month, and respectively, there are substantial savings to be made here.
What you will have to deal with, however, is a rather cumbersome user interface for developing your landing pages, it’s not user-friendly, and you’ll be required to create separate versions of your landing pages for desktop and mobile.
If you can live with this, you’ll discover that Getresponse’s landing page developer is a valuable tool for your internet marketing toolbox– but the user experience could be better.
Walkthrough of Getresponse landing pages.
Getresponse recently introduced the new feature to host webinars on the platform. Given that webinars are typically used as a lead-generation method, the idea of having your e-mail subscribers and your webinar tool under the same roof is appealing.
The prices are likewise very competitive, too, by contrast to established webinar options. For example, among the leading webinar services, Gotowebinar charges $89 monthly to host webinars with up to 100 guests. You can do the very same– and a lot more, undoubtedly– with Getresponse for just $49 monthly.
Concerning guest limits, the Getresponse ‘Plus’ plan permits you to host a webinar with up to 100 guests; the ‘Expert’ plan’s cap is 300; the ‘Business’ plan’s cap is 500.
You can likewise buy webinars performance as an add-on: $40 each month buys you a 100 attendees limitation, $99 monthly buys you a 500 participants limit.
It’s not clear what your alternatives are if you need to host webinars, including more than 500 individuals.
Many Getresponse webinar features are worth utilizing are:
- the fact that your guests don’t need to set up any software to participate in the webinars.
- one-click record of your webinars.
- screen sharing performance.
- free online storage for playback.
Webinar marketing has become a very popular and effective feature to have in your toolbox, and inclusion as a feature provides Getresponse a considerable edge over its competitors, particularly when you think that you can link it in with an integrated CRM tool (more on that in a moment).
Getresponse Review CRM
Among the most aggravating aspects of many widely known CRM tools is the requirement to export information to CSV and back into your email marketing tool to perform mailouts (or the need to export information from your email marketing tool into your CRM to include cause it).
So when I saw Getresponse introducing a brand-new CRM function into their plans I was interested – this could do away with all that data exporting and importing, and keep everything in one place.
Initially, I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them, and track activity (e-mails, phone calls and so on) with those contacts manually.
But just recently, Getresponse has upped their game– a bit– on this front. The CRM is now incorporated with all of Getresponse’s email marketing system, and you can add users to the CRM pipeline based on activity (type completions, email opens, purchases, etc.) or activate autoresponders based on the addition of a brand-new contact to a pipeline phase.
An example of how you might utilize this functionality would be as follows:
- You can add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form on;.
- You might then send them an automated email tailored to that pipeline stage several days later.
- Based upon the action they took with regard to that email (clicking on a specific link, etc.) you might instantly move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s creative stuff, and I can’t think of any similar email marketing item using such a tight integration between autoresponders and CRM pipelines.
For this kind of functionality, you usually need to take a look at devoted– and considerably more expensive– CRM products such as Hubspot, Salesforce, or Infusionsoft.
Nevertheless, it’s not all good news on the CRM front– some BIG things are missing out on from Getresponse’s CRM features.
The most glaring omission is email activity tracking. Other CRM plans enable you to bcc a dropbox e-mail address any time you send out an email to a lead or customer, doing so keeps a record of the interaction in the contact’s history.
There is presently no chance of doing this with the Getresponse CRM, nor exists a secure method to send out one-to-one emails to leads or customers.
Oddly enough, when you click on a contact within the pipeline, you can’t see their contact activity– the actions they’ve taken (open, clicks, and so on) with regard to previous newsletters that you’ve sent them are not shown.
To view this, you have to leave the CRM section of Getresponse, search for your contact in the contacts area, and click on their information.
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Job management is non-existent too: unlike devoted CRM tools, there’s no other way to assign tasks to other team members (this may have something to do with the fact that the number of users you are able to add to Getresponse accounts is low, once again, not perfect).
Finally, including contacts to a pipeline stage is challenging. You have to include contacts to a list first, then go to the CRM pipeline, add a deal, and browse your lists for the contact you simply included. From a functionality point of view, this is extremely clunky and time-consuming.
You should have the ability to add straight to a pipeline and input the contact information of your lead.
So as things currently stand, the Getresponse CRM is really half-baked (and this might be reflected in the reality that the function has actually just recently been relabelled ‘Simple CRM’).
But that said, it’s a brand-new function, and the stuff it can do on the automation side is impressive.
I’m hopeful that this feature gets established in time due to the fact that done correctly, it can be a game-changer for entrepreneurs and SMEs.
Getresponse’s CRM functionality is securely integrated with its e-mail automation, but as things stand, the system is not as highly rated as other dedicated CRM services.
Getresponse Review Autofunnel
Getresponse’s new feature is called ‘Autofunnel’ and is quite a departure for the software.
This is because– to a degree– it turns Getresponse from being an e-mail marketing platform into something that you can utilize to run an e-commerce service.
The idea for Autofunnel is that you can perform the following things without ever leaving the Getresponse platform:
- Create a product catalog
- Produce and run Facebook ad campaigns
- Produce landing pages
- Add customers to an autoresponder list
- Drive traffic to sales pages (also created in Getresponse).
- Take payment for items.
- Send out abandoned cart e-mails if needed.
To put it simply– and as the feature name suggests– Getresponse aims to supply you with a simple method to develop sales funnels without the requirement for any other apps at all being necessary. A wide variety of templates are supplied to assist you with this.
If you like, nevertheless, you can involve third-party platforms– Shopify, Bigcommerce, and Etsy can all be integrated with this feature.
As things stand, Autofunnel is most likely best fit towards marketers who want an all-in-one choice for producing all the properties they require to produce a sales funnel, as much as converting subscribers into customers.
Merchants with big item catalogs comprehensive e-commerce vendors will still be better served on a dedicated e-commerce platform like Shopify for the selling platform expertise.
Information Management and Deliverability
There are two methods you can utilize to add customers to a newsletter– you can utilize a ‘single opt-in’ or a ‘double opt-in’. If you utilize a single opt-in, the user signing up to your mailing list is moved to your subscriber list the minute they hit the submit button on your registration type.
With a double opt-in procedure, the individual signing up to your list is sent an e-mail containing a verification link that s/he needs to click prior to being subscribed.
The main benefit of a single opt-in procedure is that it makes it easy for users to register for your subscriber list; it also increases conversion rate and, therefore, the number of customers on your list.
A double opt-in procedure is better for validating that individuals registering for your list are utilizing genuine e-mail addresses and causes cleaner information and more precise statistics (because open rates etc. are calculated based on a list consisting of only real e-mail addresses).
Now, the bright side here is that Getresponse permits you to utilize either opt-in approach– this is not the case with all competitors. So a thumbs up for being flexible on this.
There are two methods to use forms in Getresponse, you can add HTML yourself, or you can develop your form in Getresponse (choosing from a good range of design templates and tweaking them to match your website style).
If you choose the latter path, you can include the form on your site using snippet code to show your form– which can be provided in a variety of various formats (for example, inline, pop-up, or slide-up).
There are no options offered by Getresponse to change forms on or off on particular gadgets or private pages of your site. Provided Google’s technique to pop-ups on smart devices (where websites can take a hit in search engine result if they show ‘invasive interstitials’ on mobile devices), this is a little a concern.
To navigate this, I generally do not use the Getresponse form design templates, and use HTML embedded forms which I build myself; and for pop-ups, I connect my Getresponse to Elementor (this permits me to switch pop-ups off for mobile users, as well as display types exactly as I ‘d like to and on the pages I desire). However, I ‘d rather not have to do this, as it includes an additional expense.
According to Getresponse’s customer assistance, the company is dealing with improving the forms so that they are mobile-responsive.
It certainly ‘could-do-better’ here– given a few of the excellent and ingenious Getresponse features (webinars, CRM and Autofunnel), it’s remarkable that the business can’t make a couple of forms act well on a smart device.
Information segment choices.
Among the important things, I like most about Getresponse is the method you can send to (or omit) several sectors of data at the same time.
This is not the case with a few of Getresponse’s key competitors, consisting of MailChimp and Aweber.
For instance, say you have a subscriber list in Getresponse that you’ve divided up into four sections:
- Segment A.
- Segment B.
- Segment C.
- Segment D.
With Getresponse, it’s truly easy to message sector A, B, and C all at once (you just tick three pertinent checkboxes). You might also message sector B and C and exclude segment D.
Not just can you message/ exclude several segments at once, and you can also do the very same with individual lists– for instance, if you had three separate mailing lists on Getresponse, you might mail individuals throughout all three of them.
This sort of versatility marks Getresponse out from its rivals– of the similar items I’ve evaluated to date; Campaign Monitor offers a similar level of versatility (and one which comes at a much greater rate).
This versatility is possibly one of the biggest arguments in favor of using Getresponse over crucial rival MailChimp, which does not open sophisticated segmentation features unless you are on the hugely costly ‘Mailchimp Premium’ strategy.
The e-mail deliverability rate– the portion of newsletters sent out that effectively reach inboxes – is undoubtedly a crucial thing to take a look at when picking your e-mail marketing software.
Not all e-mail marketing companies are transparent about their deliverability rates; but Getresponse seems fairly open about this, with this statement on their website:
At GetResponse, we are often asked about the quality of our deliverability rate. Due to the fact that deliverability depends on numerous aspects, consisting of the content of your messages, the deliverability rate might differ for each mailing.
For all our clients jointly, however, we are proud to say our total deliverability rate presently stands at 99%.
You are going to need to take the business’s word for this, however assuming it’s true, it’s an excellent deliverability rate and inspires confidence that the large majority of e-mails you send out utilizing Getresponse will reach their intended recipients.
In addition, Getresponse, in fact, offers you the deliverability rate of each message on your e-mail analytics– this is something I haven’t seen on competing platforms.
Due to the new GDPR (General Data Protection Regulation) policy, e-mail marketing got a bit more complex, since there are stricter rules about what constitutes grant get e-newsletters (and requirements about how that authorization is recorded).
Getresponse should be commended for providing users with clear details about what their GDPR obligations are, in addition to special GDPR fields that make it easier to log approval and adhere to the regulations.
However, a location where Getresponse might do better on the GDPR front includes logins. Unlike competing Mailchimp, the login process does not involve two-factor authentication, where a user is granted gain access to only after effectively presenting two or more pieces of information– i.e., a password and a code sent through SMS. Given that data security is an essential element of GDPR, it would be great to see this changed ASAP.
On the whole, Getresponse is really easy to use. Its user interface was upgraded recently, and it’s now reasonably uncluttered and intuitive. It’s definitely easy to do all the basics in Getresponse: import contacts, develop projects, set up autoresponders, and check data.
In terms of how the Getresponse user interface compares to those of its rivals, I would argue that Campaign Monitor is rather more easy to use and that the Mailchimp user interface is slicker (although one that makes finding particular functionality a little bit difficult at times).
One location I feel that could be significantly much better from a user-friendliness viewpoint is the Getresponse e-newsletter editor.
While the drag-and-drop approach does, in theory, supply an extremely versatile way to create blocks of content and move them around a newsletter, in reality, it is a bit clumsy to work with and can lead to the removal of content, or placement in the wrong part of the newsletter.
If you can get your head around it, and practice utilizing it a bit, it does make for a beneficial tool– it’s just that the execution of it could be improved.
Up until recently, Getresponse client assistance was among the most thorough available for e-mail marketing tools: the business provided phone assistance together with live chat assistance, e-mail support, and numerous online tutorials/ resources.
Regretfully, phone assistance has actually now been stopped. Rather you’ll have to use live chat (24/7) or e-mail support.
To be fair, most e-marketing platform providers provide these two channels – if phone support is a deal-breaker for you, then you may wish to consider Aweber, which still provides it (you can read our Aweber evaluation here).
The e-mail support offered by Getresponse is offered in 7 languages, which is good. Including English, Polish, German, French, Spanish, Russian, and Portuguese.
In regards to the quality of Getresponse assistance, I’ve not needed to use it very frequently (a good idea), but when I have, I’ve found it to be a bit of a variety (less of a good thing).
Some of the live chat assistance I’ve received has actually been excellent, and I haven’t needed to wait long at all to chat with an agent.
My experience of e-mail support hasn’t been rather as excellent– more to-and-fro has actually been required to get my inquiries attended to effectively. However, in general, I’ve mored than happy enough with the quality of support.
Similar to a lot of assistance desks, it will frequently come down to who you get on the day.
Getresponse free trial
The features that Getresponse provides are quite functional (approximately 1,000 customers), and it does not require credit card details. You can access the free trial here.
Getresponse Review Pros and Cons.
Getresponse represents one of the more cost-effective methods to host and interact with an e-mail database; The pricing is quite competitive in its marketplace.
It’s likewise one of the more intriguing tools of its kind– in that it offers e-mail marketing, automation, landing pages, e-commerce, sales funnels, some CRM functionality, and webinars all under one roof.
It’s tough to consider any competing item that offers this ‘all-round’ proposition, and it’s what continues to encourage us to use it for Style Factory’s e-mail marketing.
Some improvements to Getresponse absolutely required to be made, however, would be the e-mail designer and landing page builder; their drag and drop interfaces are difficult to work with and less responsive than they should be.
A number of improvements could be made to the data capture forms, too, especially for users wishing to display them on mobile phones.
The most severe problem I’ve come across with Getresponse is that newsletters are not displaying properly in the mobile Gmail app.
This needs to be rectified ASAP by the business– as things stand, a repair is due at the end of September 2019, but in my view, it’s unfair to keep users waiting this long for it, offered the popularity of the Gmail app.
Listed below you’ll find my summary of the advantages and disadvantages of using Getresponse overall– and the totally free trial of the app is readily available here.
Pros of using Getresponse
- It offers you excellent marketing automation options (albeit on the most expensive plans only).
- So long as you are happy to utilize a ‘Basic’ strategy, Getresponse is less expensive than a number of its key competitors (in particular cases, significantly so) whilst offering just as much, if not more, performance as them.
- The discounts you receive when paying in advance for one or two years of service are extremely generous– you’ll be difficult pushed to discover similar reductions in costs from crucial rivals.
- The brand-new ‘Autofunnel’ feature is potentially useful for merchants who wish to handle all aspects of their sales funnels and e-commerce activity under one roofing system.
- Its webinar functionality is a USP– something that is not offered by any similar items.
- Similarly, the CRM performance is relatively distinct amongst completing products (although it does require to be developed before Getresponse can be thought about a real replacement for a CRM tool).
- Its reporting and extensive split screening features are strong.
- Getresponse is transparent about deliverability rates, releasing figures on its site and supplying deliverability data for specific e-newsletters you send out.
- GR uses an excellent approach to data segmentation.
- GR permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
- GR sends responsive e-mails and permits you to preview smart device versions of your e-newsletters really easily.
- All Getresponse strategies included a useful (if fiddly) landing page developer that facilitates A/B screening– something that could possibly save you a great deal of cash.
- It offers great tools for abiding by GDPR.
- Free 24/7 support is consisted of on all plans.
- You can experiment with all the Getresponse functions complimentary for 30 days without the requirement to enter charge card details.
Cons of using Getresponse
- The drag-and-drop user interface for creating e-mails and landing pages is fiddly and needs enhancement (a modified version is apparently being available in September 2019).
- Although a repair is on its method (once again, showing up in September 2019), e-newsletters created in Getresponse are not presently showing as they need to in the Gmail mobile app.
- The information catch types supplied are not responsive, and you can’t manage when and where they are shown on your site.
- The platform’s best performance– marketing automation– is just offered on the more costly plans.
- CRM functionality requires to be enhanced before it can be thought about a replacement for a standalone CRM product.
- There is a limited range of RSS-to-HTML e-newsletter templates offered.
- You can just use ‘web-safe’ fonts in e-newsletters, which can make the templates look somewhat less slick than those supplied by completing items.
- DKIM authentication is just offered on the more costly ‘Professional’ strategies.
- There’s no 2-factor authentication at login.
- No phone assistance is provided.
Getresponse has evolved quietly over the past few years as a solid all in one marketing platform for affiliate marketing, marketing agencies, E-Commerce and business in general. I have been using Getresponse for a few years now and still have not used all of the features provided.
I would definitely recommend the 30-day free trial to get your feet wet and start out slowly and build up your plans as your subscriber base grows.
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- Full Range Of Marketing Tools
- Autoresponder is Top Notch
- All Your Marketing Tools In One Place
- You Only Pay for Your Usage Level
- Form Builder Not The Best
- Sometomes There Are Too Many Options
- Page Builder Can Be Improved