Online marketing has recently gained popularity with various businesses taking its course in a bid to stretch out to several customers. Email marketing is one of the online platform outlets that helps in the promotion of such businesses. Since managing email marketing campaigns can be extremely challenging, various tools have been developed to help ease the campaign process. They are designed to replace the manual implementation of various strategies such as sending promotion messages among other processes.
Clickfunnels and Getresponse are two of the most popular tools for such operations. They are reliable and at the same time affordable compared to several other similar tools. However, as a marketer, you can choose to use one of them depending on your needs and preferences.
This review helps you make such a thoughtful decision by presenting to you a detailed comparison between Getresponse vs Clickfunnels.
While previously you had to perform various procedures involved in an online marketing funnel manually, Clickfunnels helps you undertake these actions via an all in one service. Some of them include setting up automatic email autoresponders, web hosting, and creating awesome landing pages among several others. Executing these actions and ensuring they are well integrated can be time-consuming if performed outside of this marketing software, so this tool consequently saves you considerable time.
It was designed by a team of developers led by Russell Brunson in 2014 as a sales funnel marketing tool. It is mainly applied in creating webinars, landing pages, squeeze pages, among other sales funnels.
Below is a highlight of some of the features Clickfunnels boasts.
Funnel template blueprints
For you to use this tool efficiently, you must have been familiar with sales funnel creation processes. However, if it is your first time interacting with the funnels, then this tool provides for such inexperienced users. You can easily create a funnel by selecting a desired setup among the available 22 different sales funnels. These funnels contain various sets of templates, some of which are offered for free and some that are paid options.
These already designed funnels are mainly categorized into three; Event Funnels, Sales Page Funnels, and Lead Capture Funnels. Some examples of such funnels include Squeeze page funnel, designed to redirect a website’s visitor who is signing up to a Thank you page and collect their email address. 2-step TripWire Funnel that uses Order Form bumps to sell from a lead magnet to upsell to more costly valued items.
Affiliate marketing program
Clickfunnels has the most dependable affiliate marketing program that comes with great offers. First of all, this program offers 40% commissions whenever you refer someone while you get a chance to win amazing prizes when you refer people to the software. Referring people to the affiliate program and taking part in the promotion campaigns also increases your chances of earning a commission.
Besides, Share Funnels is a feature within the affiliate program that lets you promote the software using a URL. Once you have activated your Share funnel URL, people can add a funnel into their account by clicking on it.
Certainly, you would like to have your funnel pages in a particular layout and format. Page elements are available in surplus so that you can format and design your pages as you desire. You can easily edit these elements by changing their background color, font size and color, and margins size.
Clickfunnels include basic widgets essential for creating a basic block in a funnel page, such as Image widgets, video, text, button, and headline widgets. Advanced elements are also available, some of which include, progress bars, pricing table, surveys, SMS registration, custom HTML, countdown timers, and Facebook comments.
Drag and Drop editor
When it comes to customizing funnel templates according to your preference, Clickfunnels lets you achieve that effortlessly. By clicking on various widgets using your mouse, you can drag them to various sections in the page and drop them. You can also include texts alongside the templates you have added, and get to edit them easily. Customizing your funnel page using this feature saves a lot of time since otherwise you would have gone through the entire coding process.
What determines the Clickfunnels cost is the package you choose and the number of features included. Different packages will let you have access to a different number of features, the more features, the higher the cost.
There are two Clickfunnels packages that you get to pay after using their 14-day free trial version. Startup Package is the cheapest one, going for $97 a month. This plan only gives you access to only 100 pages, 20 funnels, and allows 20,000 visitors. Several other features are limited in this plan.
The other plan is known as Etison Suite Plan that goes for $297 per month. This package includes unlimited access to all elements, funnels, pages, and visitors.
Similarly, Getresponse is an email marketing tool that helps you create landing pages and email autoresponders, among other functions, eventually increasing traffic for your business’ website. Increased traffic will certainly increase conversion rates hence increased sales. This tool includes several features that have seen most marketers render it as one of the most useful email marketing tools.
Here are some of the features of Getresponse marketing tool.
One of the main features Getresponse claims is the ability to integrate into various apps and platforms. Usually, it integrates into social media apps, thereby reaching several users. When sending promotion emails, you can add social media sharing buttons, share your information sheet on social media after an individual receives your email, and include the sign-in forms on social media outlets.
Email templates and landing pages
Since any marketer would like to send appealing emails that will increase the will of receivers to click on your campaign links, sending unlikable emails can be a red flag. Getresponse allows you to select from a wide range of email templates for inclusion when sending the mails. You can also add templates on the landing pages to further enhance the interaction. That way, email receivers will be eager to learn about your campaigns hence creating more traffic.
The first step towards successful email marketing is gathering email addresses from various individuals. Opt-in forms attain that by popping up and requesting for email address submission whenever one visits your website. With Getresponse, you can create opt-in forms to include in your website. There are various customization options for the pop-up notification, including when to appear and where precisely on the website page.
A/B Split testing
This feature lets you test your emails before sending them to prospect customers to see if they have appeal. Usually, it is used to test parameters in templates such as background color, font color, and subject line among several others. While most marketers may neglect the importance of using this feature, it has significant influence since it enhances the effectiveness of your emails.
Several other essential features come with Getresponse that are essential for online marketing. Others such as spam filters, training guide resources, and webinars, among others, are also crucial in the entire promotion process.
Getresponse cost varies along with four available packages. Starter package will cost you $15, the pro package goes for $49, Max package charges $165, and Enterprise package goes for $1199, all per month. Different packages offer access to different features with the cheapest limiting most of those accessed in a more expensive package. Discounts are also available for those who manage to subscribe on a yearly basis.
Which is easier to use?
Both Clickfunnels and Getresponse are applicable in every email marketing strategies, and we would not highly recommend using one over the other. Besides, everyone has their wants and preferences; hence, choices are purely personally based. However, Getresponse targets beginners since most features do not require technical knowledge. On the other hand, Clickfunnels requires a little technical knowledge and significant experience in the marketing field. For that reason, Getresponse would be more suitable for small businesses while Clickfunnels can fit organizations of considerable size and establishment.
Both tools have reliable support teams who are always available to help assist with your issue. While they rarely have issues with functionality, if one arises, then you can quickly visit their website and contact the support team. You can also get into contact with them by sending an email which they typically reply within 24 hours. Besides, Getresponse has a monitoring feature, where you can access real-time activities and perform an analysis of its effectiveness. This feature lets you identify an issue instantly and act upon it.
While the experience offered by both tools is great, some people claim that Clickfunnels is a little bit slower than Getresponse. Besides, their support team might take a little longer to respond to an issue after you raise it. However, the extent of the alleged slowness does not surpass its benefits; hence, you should not be worried if you are considering choosing it. Essentially, users have not raised issues about either tool, so they have certainly benefited from them.
When it comes to growing your business, online promotion plays a significant role. Ideally, in today’s society, you have to change with the times and ensure that you have become “wired in” to the digital marketing landscape! Your business will benefit from using either program and you will surely gain more business with the help of these two tools.
At DigiMark we currently use Getresponse and have been very happy with the many features, such as the new auto funnel, Autoresponder, Landing Pages, Form Creator and ease of use. We have not used Clickfunnels, but have only heard good things about the software.