Here are the top 10 reasons why the answer is yes.
Is it necessary to have a website for your company if you’ve already made it this far without one? What’s the point of having a website if my company is already successful without one?
The long and short of it is that this is the finest or most crucial moment to invest in a professional website for your company. Small business owners can benefit from websites in various ways, with the majority of these advantages growing dramatically more valuable each year, much like the Internet itself.
Are you still unconvinced? We have compiled a list of ten significant advantages local businesses will get from even the most basic website.
You appear more professional when you have a website.
Consumers are more likely to trust a local business with a website than merely social media accounts. Consumers believe that a website makes your company more credible than companies with only social media profiles by 86%. Any professional certificates or honors your firm has may also be displayed on your website.
After that, you may use your website domain to generate a branded email address (e.g., firstname.lastname@example.org), which adds a touch of professionalism to all of your communications, mainly if you’ve previously used a personal email address for business.
Some email marketing systems no longer allow individuals to send emails from their addresses. This implies that if you want to take advantage of the power of email marketing, you’ll need a business email address.
Google may help you attract new consumers to your company website.
Customer attrition is inevitable in any company, no matter how successful it is. To maintain success, local business has to attract new consumers, and one of the easiest ways to do that is to increase your visibility on the search engines.
On the other hand, an optimized website gives you access to many additional tools and techniques for Search Engines to find your business and create a more prominent web presence. And SEO is essential for getting your company listed on Google’s first page.
Search engine optimization, or SEO, might sound complex, but it’s pretty simple in reality. You use a keyword research tool to input pertinent terms and phrases about your business, discover which ones bring the most traffic to Google, then create your content around those keywords.
Your content should be focused on a different keyword for your site to rank on the search engine for more terms as your list of material grows. Several excellent SEO plugins for WordPress make this straightforward, and no prior knowledge is required.
You showcase your items and services.
You may entice potential consumers to contact you by showcasing high-quality photographs on your website. And, of course, a website would be the perfect place to reveal more about your products and services.
A competent web designer will also ensure that your website is easy to use for customers seeking product information.
You can display your best reviews and testimonials prominently on your website.
Displaying your best reviews and testimonials on your website is an effective method to gain social proof. Personal customer testimonies, such as this review on the STEAMLabs non-profit organization’s website, may be used here. If your company has been mentioned in news articles or prominent local blogs, you may include those as well.
Adding your best reviews on your website isn’t only beneficial for SEO; it is also a helpful tool to preserve information. Even if third-party review sites close at some point in the future, you’ll be able to access your most outstanding evaluations.
Customers are more likely to contact you if you have a website.
A website is an excellent location to offer your contact information to possible consumers. You may also include your contact information in the header or footer of your website, ensuring that it appears on every page.
Additionally, your clients may use your website to search for the answers to common questions. Your site should also include an about page with important information about your company and its services that customers will need to know.
Consumers are more likely to contact companies that offer informative websites than those that don’t. HubSpot’s research team proved this in 2014, U.S.-based survey data which was taken using their panel of 663 adults who were asked how likely they would be to seek out additional information or make a purchase if they saw an optimized website while looking for products or services on the web (HubSpot).
And you can improve this chance even further by including features like live chat widgets on your site.
You can link your website to Google Maps so that visitors may more easily discover you.
A website lets you embed maps directly into your content. Some businesses have a map embedded directly onto their home page:
An embedded map makes it simple for visitors who don’t spend much time in your area to discover your company. This is especially advantageous if you host gatherings, as they may draw people who wouldn’t usually visit the neighborhood where your business is located.
Your website establishes your industry position.
By 2021, 71% of small businesses will have websites, according to a report by GlobalWebIndex. According to the survey, 81% of customers conduct internet research before purchasing goods. In other words, if your competitors are online and you’re not, consumers will see them first.
Setting up a website allows you to communicate what your firm does, express your position in the market, and interact with consumers who need your services.
Creating and managing your website is no longer frightening.
Squarespace and Wix provide an easy-to-use platform that allows you to create an attractive, mobile-friendly site without programming skills. WordPress, the most popular website creation platform, has now switched to a block editor:
To put it another way, creating a functional and aesthetically attractive website has never been easier.
A website grows your opportunity for long-term success.
As of January 2021, over 4.66 billion people (59.5% of the global population) were Internet users. In many countries, that number is far greater. For example, in the United States, over 90% of individuals are online.
Unless you create a website, your company will be virtually unnoticeable to these individuals. Your business will become utterly invisible to everyone unless you invest in a website as we move further into the digital era.
To compete in this increasingly digital world, your company must go online.
You may enjoy all of these advantages without breaking the bank.
It’s simpler and less expensive to develop your website than in the past. You may create a website for under $100 per year if you take a non-technical DIY approach.
WordPress, the most popular way to create a website, is entirely free for the essential program. If you use a free WordPress theme like Neve Hestia’s cheap web hosting, you may be up and running in just a few minutes.
So, do I need a website for my company? Is it true that a website is required to have an online business?
Hopefully, you’ve concluded that the question should not be “do I need a website for my business?” but instead, “can I afford not to have one in this digital age?”
So, no. Adding your own website to your company does not automatically guarantee its business success in the long run. It’s becoming increasingly difficult to survive without having a business website be found on the search engine (Google, Bing, Yahoo, etc.). Your consumers are online, as are your competitors; if you’re not there to interfere, your rivals and customers will link together, leaving you out in the cold.
Check out our website designs for small businesses if you’re ready to get started. Once again, WordPress is the most popular platform for building sites; it powers about one-third of all the websites on the Internet. It’s also budget-friendly and easy-to-use, which is part of its appeal.