GoHighLevel vs Keap: Which CRM is Right for Your Business?

Table of Contents

Many options are available when choosing CRM and marketing automation software for small businesses. Two popular choices are GoHighLevel and Keap. Both platforms offer a range of features and pricing options, but there are some key differences to consider.

GoHighLevel is an all-in-one platform with CRM, marketing automation, and lead-generation tools. It offers a range of features, including 2-way SMS capabilities, calls tracking, and website and funnel-building tools. However, it comes at a higher price than Keap and may not be the best fit for businesses on a tight budget.

Keap offers a la carte pricing, allowing businesses to choose only the needed features. It provides CRM, marketing automation, sales automation tools, and features like appointment scheduling and payment processing. While it may not have as many features as GoHighLevel, it may be a better fit for businesses looking to keep costs down.

Features Comparison

When it comes to choosing a CRM platform, it’s important to consider the features offered by each option. In this section, we’ll look closer at how GoHighLevel and Keap compare in terms of lead management, marketing automation, sales automation, CRM features, reporting, and analytics.

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Lead Management

Both GoHighLevel and Keap offer lead management features, allowing users to track and manage leads throughout the sales funnel. GoHighLevel’s lead management tools include lead capture forms, lead scoring, and lead nurturing campaigns. Keap’s lead management features include lead capture forms, scoring, and routing.

Marketing Automation

Marketing automation is a key feature for any CRM platform, and both GoHighLevel and Keap offer robust marketing automation tools. GoHighLevel’s marketing automation features include email marketing, SMS marketing, and social media marketing. Keap’s marketing automation features include email marketing, SMS marketing, and landing pages.

Sales Automation

GoHighLevel and Keap offer sales automation features to help streamline the sales process. GoHighLevel’s sales automation tools include appointment scheduling, pipeline management, and deal tracking. Keap’s sales automation features include appointment scheduling, pipeline management, and quote and invoice creation.

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CRM Features

Both GoHighLevel and Keap offer a variety of CRM features to help manage customer relationships. GoHighLevel’s CRM features include contact management, deal tracking, and task management. Keap’s CRM features include contact, opportunity, and task management.

Reporting and Analytics

Effective reporting and analytics are crucial for tracking performance and making data-driven decisions. GoHighLevel offers reporting and analytics features such as pipeline reporting, deal tracking, and lead source tracking. Keap’s reporting and analytics features include pipeline reporting, lead source tracking, and revenue reporting.

Pricing Comparison

GoHighLevel Pricing

GoHighLevel offers a tiered pricing system with three plans: Starter, Pro, and Agency. The Starter plan costs $97 monthly and includes basic CRM, landing pages, and automation features. The Pro plan costs $297 monthly and includes additional features like SMS marketing and call tracking. The Agency plan costs $497 monthly and includes all features plus white-labeling options and multi-client management.

Keap Pricing

Keap also offers a tiered pricing system with three plans: Lite, Pro, and Max. The Lite plan costs $79 monthly and includes basic CRM and email marketing features. The Pro plan costs $149 monthly and includes features such as landing pages and appointment scheduling.

The Max plan costs $199 monthly and includes all features, advanced automation, and lead scoring. It is important to note that while Keap’s pricing may seem cheaper at first glance, their pricing is a la carte, and additional fees can quickly add up.

For example, email marketing can cost an additional $35 to $400 per month, depending on the number of subscribers. Text marketing is not included in any plan and costs an additional $15 monthly for 250 SMS messages. On the other hand, all of GoHighLevel’s features are included in their base price, allowing for a more transparent and predictable cost structure.

Both GoHighLevel and Keap offer tiered pricing systems with varying features and functionality. However, GoHighLevel’s all-in-one pricing structure may appeal more to those who want a more predictable cost structure. At the same time, Keap’s a la carte pricing may be more suitable for those who only need specific features and want to save money on features they do not use.

Ease of Use

When comparing GoHighLevel and Keap, one of the most critical factors is the ease of use. Both platforms offer a range of features and tools that can help businesses manage their sales and marketing activities, but how these features are presented and accessed can vary significantly.

According to reviews on Capterra, HighLevel scores a 3.5 out of 5 for ease of use, while Keap scores a 4.1 out of 5. Reviewers generally find HighLevel to be a user-friendly platform that is easy to set up and use, but some note that it can take a little time to get used to the interface and learn how to navigate the various features.

Keap, on the other hand, is often praised for its intuitive interface and straightforward navigation. Reviewers note that the platform is easy to use right out of the box and that even those with limited technical skills can quickly get up to speed and use the various features and tools available.

One of the key differences between the two platforms is the level of customization available. HighLevel is explicitly designed for agencies and consultants and offers high customization and flexibility.

However, this can be a double-edged sword as some users may find the platform overwhelming or challenging to navigate due to the many options available.

Keap is a more streamlined platform designed to be easy to use right out of the box. While a high degree of customization is still available, the platform is designed to guide users through the process and make it as easy as possible to set up and use the various features and tools available.

Customer Support

When it comes to customer support, both GoHighLevel and Keap offer various options to their users. Keap provides phone, email, and live chat support, available 24/7.

Keap offers a comprehensive knowledge base that includes articles, videos, and webinars to help users solve their issues independently.

On the other hand, GoHighLevel provides chat support, email support, and a support portal that includes a knowledge base and a community forum. Chat support is available 24/7; users can expect a response within minutes.

GoHighLevel also offers a concierge service that provides users with a dedicated account manager who can help them with any questions or issues.

While both platforms offer reliable support options, Keap’s phone support and comprehensive knowledge base may be more appealing to users who prefer to speak with a representative directly. Meanwhile, GoHighLevel’s chat support and dedicated account manager may appeal more to users who prefer a more personalized approach to support.

It’s worth noting that both platforms have received positive reviews for their customer support. Keap has been praised for its friendly and knowledgeable support staff, while GoHighLevel has been praised for its quick response times and helpful support team.


When it comes to integration with other software, both GoHighLevel and Keap offer a variety of options. Keap’s all-in-one approach includes all its features in the base price, allowing users to see their actual costs upfront.

This can be helpful for budgeting purposes, particularly for small businesses or startups. Keap also offers integrations with popular third-party apps like QuickBooks, Gmail, and Outlook.

On the other hand, GoHighLevel’s a la carte pricing can add up unexpectedly, as users may need to pay for additional features and integrations.

However, GoHighLevel offers various integrations with third-party apps, including Zapier, Mailchimp, and Google Analytics. This can be particularly useful for businesses that already use these apps and want to integrate them with their CRM software.

GoHighLevel and Keap offer integrations with social media platforms like Facebook and Instagram. Keap also provides integrations with e-commerce platforms such as Shopify and WooCommerce, while GoHighLevel offers integrations with payment processors such as Stripe and PayPal.

Businesses should consider their specific needs and the apps they already use when deciding which CRM software to choose.

While Keap’s all-in-one approach can be helpful for budgeting purposes, GoHighLevel’s wide range of integrations may be more beneficial for businesses that already use a variety of third-party apps.


Both GoHighLevel and Keap offer robust solutions for businesses looking to streamline their sales and marketing processes. However, each platform has its strengths and weaknesses, and ultimately, the decision will depend on the business’s specific needs.

Keap is an excellent option for businesses selling digital products with an extensive email subscriber list. Its all-in-one solution includes customer support for agencies and a variety of apps to choose from.

On the other hand, GoHighLevel is a customizable solution designed explicitly for agencies, allowing them to sell white-labeled apps to their clients. While it does not provide agency customer support, it offers a lead management feature, an easy-to-use funnel, and a website builder.

Regarding pricing, Keap offers a variety of plans starting at $79 per month, while GoHighLevel starts at $97 per month. However, it is important to note that GoHighLevel’s pricing includes unlimited users and unlimited campaigns, making it an excellent option for larger agencies.

Ultimately, the decision between GoHighLevel and Keap will depend on the specific needs and priorities of the business. Both platforms offer a range of features and pricing options, so companies should carefully consider their options before deciding.

Frequently Asked Questions

What did Keap use to be called?

Infusionsoft was founded in 2001 by the Martineau brothers and CEO Clate Mask in Mesa, Arizona. They created a script in 2004 to automate sales leads, which later became the foundation of their SaaS products. The company changed its name to Keap in January 2019.

What is GoHighLevel used for?

GoHighLevel is a comprehensive marketing and customer relationship management solution that operates on a subscription basis. It offers professionals and agencies all the necessary tools to oversee and foster the customer experience until its conclusion for a monthly/yearly fee.

Does Keap integrate with Outlook?

Zapier enables automated information transfer between Keap and Microsoft Outlook without coding.

What are the three types of CRM software?

There are three primary types of CRM: analytical, operational, and collaborative. Additional categories, such as strategic CRM (also known as collaborative CRM) and campaign management CRM, are sometimes used by analysts.

Is GoHighLevel suitable for e-commerce?

GoHighLevel offers significant advantages for e-commerce businesses through its automation and workflow capabilities. The platform allows for the creation of automated workflows for marketing campaigns, enabling the capture of leads and the distribution of promotions, discounts, and offers alongside an e-commerce store.

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